105.3 WEZL's Party in the Park 2018

June 2018

Art Direction, Visual Design, Motion Design, Social Strategy

June 2018

Art Direction, Visual Design, Motion Design, Social Strategy

The 103.5 WEZL, 4 week summer concert series, Party in the Park returned to Mount Pleasant Memorial Waterfront Park. During this marketing campaign, I continued using the strong Party in the Park brand from 2017, while giving new focus to the artists that were performing.

2018 Lineup Reveal Video

2018 Lineup Reveal Video

My goal for the 2018 Series Lineup Reveal was to create an engaging video for social media that highlighted the artists that were playing. We would then encourage our followers to visit the website for the full schedule.

Custom Artist Images

Custom artist images had a central role in bringing motion to the lineup reveal and promotional marketing for the concert series. Using different shapes, each artist image has a consistent party theme.

Custom Artist Images

Custom artist images had a central role in bringing motion to the lineup reveal and promotional marketing for the concert series. Using different shapes, each artist image has a consistent party theme.

Social Media Content

Be Kind ✌🏼 2024 Wesley Sharp